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SEO - Algorithms
Search results aim to give their visitors the best
results on a consistent basis. In the eyes of the
Internet surfer the best results are those that
display relevant information about a specific topic.
In order to do this, search engines employ
algorithms to determine where a page appears on the
Search Engine Result Pages (SERPs).
Studying and determining the precise formula
employed by the search engine algorithms is
generally futile and unnecessary. For the most part,
providing high quality website content, having a
good basis of inbound links (one way links from
pages on a similar topic are given greater
priority), and avoiding anything that may be deemed
as being underhand are the main factors of any
algorithm. Page accessibility, dead links, and other
factors are important but a general rule does apply
to on page aspects of algorithms.
Create websites primarily for visitors.
That goes against virtually everything that most SEO
professionals will tell you. Keyword inclusion in
your text does undoubtedly play a part, but the
anchor text, and number of inbound links is believed
to be much more important.
Any information you generally find on the Internet
is either so vague it must be true or complete
supposition. Google and other search engines go to
extreme lengths to ensure the secrecy of the
specific algorithm requirements. Many search engines
change their criteria on a very regular basis to
prevent any webmaster or SEO from taking advantage.
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