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SEO Definitions
And Terms – Anchor Text
Anchor text is the visible, text section of a link.
It is the words that a person clicks when following
a link. As well as being used as an enticing and
appealing way to encourage visitors to travel
through or away from your site (in the case of
affiliate links) they are also used in search engine
ranking algorithms.
Search engines love links. They view them as being a
vote of confidence and a sign of a useful page.
However, they also use the anchor text of a link to
help determine the subject of the linked page. For
example, a link that uses the words “Anchor Text” as
the anchor text will be viewed as being suitable to
that keyword.
When other websites link to your pages it is
important that you are able to decide on the actual
anchor text used. Having the name of your site as
the anchor text will help you hit the top spots when
surfers look specifically for your site, but how
many visitors are likely to search for that exact
phrase? Choose a list of the important keywords to
your pages and try to use these in the anchor text.
One per link should be more than adequate and will
help your search engine rankings.
A commonly seen mistake is using the words “click
here” as the anchor text. While the context that
fits around this may explain to your visitors
exactly what the page is, search engines use the
anchor text itself to determine the subject of the
page. In the eyes of Google and other search
engines, the linked page is based on the subject
“click here”.
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