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Google
Optimization Tips – Anchor Text
Google concentrate most of their algorithmic efforts
on content and inbound links. These are two fairly
general terms but the principle is that optimizing
the content itself will give Google an indication of
the particular terms and keywords that your site is
related to. Inbound links will then propel your site
up the rankings and give you greater results. The
more links, the higher you appear on the search
results.
The problem with inbound links isn’t simply how to
gain them, but the best format for those links. Text
links are by far the best, with banners and other
graphic links providing comparatively little in the
way of Google weight. Whether you choose to request
links from other sites or use the preferred method
of submitting articles to article directories with a
link to your page in the final, “about the author”
section you need to try to keep control of the link.
The anchor text is the actual text that is displayed
to encourage people to click the link. Google use
this to help determine the relevance of your page to
different keywords. By concentrating one article or
one link on a specific page of your site and using
anchor text that relates to that page you indicate
certain things to the Google spiders. If another
site links to your own site using your main keyword
as the anchor text, then your pages are clearly
geared towards that topic. This is a very beneficial
move.
There are two common mistakes that many webmasters
make. The first, and perhaps more common with
intrasite links is to use “click here” as the anchor
text. This essentially gives Google no real
indication of the topic of your pages and should be
avoided.
The second mistake is to use the name of your site
as the anchor text on every link you request. This
can sometimes be beneficial for company branding or
if your company name is based on very strong
keywords. However, in the majority of cases, you
must consider how few people will actually find your
website by searching for your name.
Keywords are very important to websites. Even as
search engines like Google try to promote the use of
natural content they still have to look for some
type of keyword that your page is related to. The
anchor text of your inbound links is one such area.
Concentrate your efforts on gaining inbound links
with the appropriate keywords placed in the anchor
text for each page of your site. It will pay
dividends.
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